TUESDAY 5TH DECEMBER 5PM - 6PM GMT // 1PM - 2PM EST
The holidays are among the busiest times for non-alcoholic sales. Are you doing all you can to capture sales? During the holidays, from Thanksgiving to New Year's Eve, we see friends, family, and people from all backgrounds and beliefs. We don't always see how we integrate non-alcoholic drinks into our celebrations, especially as they're being called for more and more.
In this seminar, author and No & Low expert, Derek Brown, will lead a panel of some of the top voices in the trade discussing bringing home non-alcoholic drinks for the holidays and how retailers and brands can support sales.
In addition to Q&A, the session will explore the following topics:
● The importance of emphasizing at-home rituals.
● Why you should provide more than just recipes.
● How non-alcoholic drinks make hospitality more inclusive.
● Recognizing that the holidays can also be a difficult and complex time.