Events

2nd November 2020

Lo & No Beverage Summit - North America

Join Portfolio Director & Non Alc Lead, Heidi Dillon Otto as she joins a panel of senior executives in a discussion that examines the challenges in launching or considering launching low- and no- beverages North America, whether the on and off trade establishments are embracing the trend quick enough and going “zero proof” and how brands can support both patrons and investors.

Lo & No 360 degree panel

This panel will feature senior executives representing launching or considering launching low- and no- beverages North America, on and off trade establishments embracing the trend and going “zero proof” and supporting patrons/investors.

§   How can we become the “Amazons” of the low- and no- world?

§   What are the opportunities and challenges for the domestic and international players to launch in the US markets?

§   Premium price strategies with expensive ingredients. At what price does quality come?

§   How are some companies thriving whilst others are failing?

§   Will you still be investing after the buzz wears off?

§   Strategies on including into menus – how much and what  

§   How to negotiate a competitive international licensing deal with an overseas manufacturer/bottler/distributor

§   Opportunity in lunch time market in the restaurants and bars

 

Moderator: Brandy Rand, COO Americas, The IWSR

Pete Marino, President of Emerging Growth, MillerCoors

Ana Henriques, Vice President Category and Marketing, AB InBev 

Lindsey Bauer, Head of Food and Beverage, Langham Hospitality Group

Olga Osminkina-Jones, Chief Innovation, R&D & RTD Officer, Beam Suntory

Heidi Dillon Otto, Head of USA Portfolio, Distill Ventures

Marcus Sakey, Founding Partner, Ritual Beverage Company

Lo & No Beverage Summit - North America

Join us for this fantastic event.