TUESDAY 7TH DECEMBER - 5PM-6PM GMT / 1PM-2PM EST
While the No & Low trend has been growing for years, much work must be done before these products are fully integrated into the on-premise. Questions like ‘Who are you selling to, what are you doing to make your staff and guests comfortable with this new segment, and how does it fit into your overall beverage program?’ need answering. And with Dry January right around the corner, it can make or break the month for bars and restaurants.
In this seminar, author and No & Low expert Derek Brown will lead a panel of some of the top voices in the trade discussing on-premise training for brands, bars, hotels, and restaurants.