Insights & Trends
How to Build a Community Around Your Brand
Watch this 90-minute digital summit featuring a panel of whisky experts in a frank discussion about the importance of community building in the industry.
About the session:
At a time when we’re craving more authentic social interactions, simple advertising is no longer enough on its own to capture the attention and loyalty of customers. Instead, brands are increasingly realising the importance of community building, establishing a tribe of loyal followers who in turn become ambassadors for the brands they love. Building a community is not a quick, straightforward venture though – it takes time, consistency and care.
Voices and thoughts from:
Charlie Prince, President at Drammers
Lauren Wildman, Director at Westward Whiskey
Noah Rothbaum, Head of Cocktails & Spirits at Flaviar
Hamish Torrie, Global Brand Ambassador at Ardbeg Whisky
With an introduction from Charlie Steel, Whiskey Portfolio Director for Distill Ventures