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Navigating Non-Alc Distribution with Derek Brown
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Watch back the live panel discussion with Derek Brown on the distribution of Non-Alcoholic Drinks
Join Derek Brown and his industry guest panel to explore the marketing potential for non-alc brands beyond seasonal moments of Dry Jan and Sober October.
DATE & TIME:
June 18, 2024
ABOUT THE SESSION
Join us as we shift the conversation from temporary abstinence to a perpetual celebration of NA beverages, 365 days a year.
Discover how to reframe the narrative surrounding non-alcoholic consumption, transforming it from a short-term trend into a sustainable lifestyle choice.In this insightful seminar, our experts will unveil strategies for normalizing non-alcoholic beverages year-round.
With an extraordinary panel of speakers joining the discussion:
- Lauren O'Brien (Netflix: Drink Masters, Season 1 Winner)
- Marcos Salazar (President, Adult Non-Alcoholic Beverage Association)
- Kayla Mason (Founder, Sip Steady)
- Anika Sawni (Founder, Grüvi)
Content: Learn how to engage and educate consumers, shifting perceptions and fostering a culture of inclusivity and enjoyment.
Learn how to engage and educate consumers, shifting perceptions and fostering a culture of inclusivity and enjoyment.
Key points to expect:
• What makes temporary abstinence months so unique
• How we can entice consumers outside of temporary abstinence months
• Why and how are people embracing non-alcoholic as a lifestyle choice
• How education can play a role in creating loyal consumers
Don't miss this pivotal discussion on embracing non-alcoholic beverages as a permanent fixture in our lives.
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