Insights & Trends

Non Alcoholic Drinks - A Growth Story

We’ve been watching the popularity of ‘non-alcoholic drinks’ grow over the last 3 years, and according to new research commissioned over the last 8 months, their time has finally come.

hA Global Story

61% of consumers want better choice when it comes to non-alcoholic drinks, while 58% are drinking more no and low abv drinks than last year.

With London leading the way and Los Angeles not far behind in terms of non alc growth, we commissioned IWSR and CGA, to closely examine the market and provide us with first of its kind data. The below paper clearly illustrates the growth of ‘non-alcoholic’ drinks on menus and shows that growth is being driven by both consumers and bars & restaurants.

Non Alcoholic Drinks - A Growth Story