Route-To-Market Strategies For Beverage Brands: NYC Panel Revisited
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The highly-anticipated panel discussion from the Quarterly Series, in collaboration with Distill Ventures, Diageo and Food 'n' Bev Connect.
Watch the latest No & Low Summit and find out how to design a winning on-trade menu in time for for Dry January
ABOUT THE SESSION
In the final instalment of the No & Low Summit series of 2024, Derek Brown hosted a brilliant panel of No & Low experts and dived into the deeper thinking needed to strategise and design on-premise menus that are primed for success in Dry January.
- Market trends and opportunities
- Elevating the customer experience
- Bartender training programmes
- Integrating non-alcoholic drinks seamlessly
A round of applause for our dynamic panel guests for openly sharing their insights, tips and experiences as seasoned purveyors of the No & Low category.
- Laura Willoughby MBE, Co-Founder of Club Soda UK
- Miranda Breedlove, National Bar Director, Hyatt Lifestyle
- Joshua James, Owner of Ocean Beach Cafe and @JoshTheNonAlcoholic
And to our host, Derek Brown, Founder of Positive Damage Inc and Mindful Drinking Fest.
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