.png)
Ritual Zero Proof Acquisition 2024
In
Press
publication
Spirits Business
Founders David Crooch, Marcus Sakey and GG Sakey celebrate the successful acquisition of their top non-alc spirits brand by Diageo.
We're
Distill Ventures
Partners to start-ups and scale-ups since 2013, we work with the world’s most ambitious founders to create the drinks brands of the future.
Backing founder-led brands to become the future of drinks
Our Story
Over a decade ago, our founders saw an opportunity: drinks industry giants were too big to react quickly to consumer needs, leaving demand unmet. We knew the founder-led brands of the world rapidly reacting to trends could reshape the market, they just needed a partner to scale.
In 2013, we convinced Diageo - the global leader in legacy drinks brands - to back us to launch the world’s first spirits' industry accelerator.
Now, with a team of 35 seasoned experts across seven countries, and offices in NY and London, we use our unparalleled drinks and startup experience to help founders start and scale some of the most innovative drinks brands in the world.
And we're only just getting started.
Our DNA
We put founders first.
Act like entrepreneurs: embrace challenges, take calculated risks, be commercial but never lose your belief in magic.
We move fast.
Be effective, efficient and focus on what moves the dial. Balance process with agility.
We’re master collaborators.
Work together to co-create value for our entrepreneurs and Diageo.
We live & breathe drinks.
Have unrivalled expertise and passion for drinks and drinkers. Build on amazing network and always be hungry to learn more.
We keep it simple.
Be clear, open and honest. Speak plainly and lose the jargon.
WHAT WE DO
We partner with drinks brands of all sizes by providing funding, unrivalled know-how and access to our global network to remove roadblocks and drive growth.
Funding & Investment
Whether starting or scaling your business, we provide funding through Diageo that keeps you in control as you grow.
UnrivalLed Know-how
Diverse in approach and expertise, our in-house experts will help you build an accelerated growth plan unique to your business.
Global Network
Our unbeatable global network gives you best-in-class connections for any challenge your brand faces.
Our exclusive relationship with Diageo
01.
We’re independent but exclusive.
Our business is independent,
but Diageo is our sole funding
partner. They provide 100% of
funds for founders as well as
lending their expertise.
02.
You stay in control.
When Diageo invests in your
business, you stay in control as it scales. Investments vary according
to need but so far have ranged from £250k to £10-million.
03.
The ultimate aim: acquisition.
All our deals give Diageo the first option to buy the business outright.
What people are saying...
.svg){kind=icon}
.png)
FAQs
How has DV helped companies in which they have invested? Can you give some examples?
To date, we've invested more than £245m supporting the founder-led drinks brands of the future. This has taken various forms, from helping Stauning build Denmark's first purpose-built distillery to helping Seedlip crystalise their vision, purpose and everything in between. Our support is bespoke to each brand's journey.
What level of ongoing support do you provide once investment ends?
The investments are always structured to leave you in full control of your business. If your funding application is declined, it typically marks the end of your contractual relationship with Diageo and Distill Ventures. This means you'll be free to develop your business as you wish, including the right to raise funds wherever you want to, and to sell your business without constraints.
How many brands does DV work with?
In our 10 years supporting brands, we've partnered with more than 35 brands across various categories, geographies and sizes.
While we showcase some of our current portfolio here, we uphold founder confidentiality and do not list all brands.
Can you help with access to distribution?
We don’t offer access to a sales force and route to market (RTM) as it’s the founder’s job to drive business growth and we believe finding the most suitable RTM is your choice.
However, our team and global network of drinks experts can guide on best market expansion strategies and key contacts in various global markets, including importers, distributors and wholesalers.
What stage of business does DV invest in?
We invest in companies of all shapes and sizes ranging from people who are in the pre-launch phase up to established brands looking to move into new markets, build distilleries or scale quickly. There's no defined minimum or maximum size or case volume for investment, we look for a distinctive brand story and ambitious founding team above all else.
What are the benefits of partnering with DV over other accelerators or investors?
We offer substantial funding, unrivalled drinks and business know-how and a global network, and above all, we're by your side for the journey. We focus on forging real partnerships with founders to shape their vision together, a point of difference that truly sets us apart.
How involved is DV in the day-to-day operations of the brands they invest in?
Once an investment is made, the Distill Ventures acceleration team works closely with the founding team to identify areas of focus and help build a solid growth plan. As all entrepreneurs have different strengths and weaknesses, the support we give is both bespoke and broad ranging.
Our over-arching aim is to help build capabilities within each business, ensuring that the strong foundations we've helped establish propel them toward ongoing success as they grow.
Success!
Thank you! We have received your submission.
