Insights & Trends

The growth of the non alcoholic drinks category

We've produced two short films and a white paper on the subject and continue to explore how non alc is changing the landscape of the drinks industry


The emergence of the ‘Non-Alcoholic’ category

Distill Ventures sees a huge opportunity in the exciting but nascent sector of Non-Alcoholic Drinks and we want to help entrepreneurs and creators launch and grow non-alcoholic brands of the future.

Traditionally, if someone wasn’t drinking alcohol people would say they were ‘not drinking’. This used to mean they could only choose from a range of sugary, fizzy, or fruity drinks or juices, but this is changing dramatically. The demand for complex, more challenging options is growing fast which is one of the reasons we believe that non-alcoholic drinks are one of the most exciting trends and biggest opportunities currently emerging in the drinks industry.

The below-trend spotlight paper examines the macro trends driving this category growth and then sets out to define exactly what makes a ‘non-alc’ drink different from mixers and soft drinks by examining three distinct characteristics.

Our 2017 white paper on non alc

Drinks of the Future

The continuing rise of the no & low alcoholic category

July 2018: From London to New York and beyond, innovation from new and experienced brands has grown and shaped the Non Alcoholic drinks category in the last 12 months. In 2018, non alc has transformed from a trend into a bonafide category and in talking to producers, entrepreneurs, bartenders and restaurateurs, they seem to agree. With new products hitting the shelves all the time, customers who are choosing not to drink have never had more options. 

As a follow-on from 2017, we created the below short film featuring interviews with producers, bartenders and some of last year’s non alc programme recipients that illustrates how the category has grown up in the last 12 months. Where this was a growing trend in 2017, 2018 has brought focus and increased maturity to the category while still leaving plenty of space for imagination and innovation from entrepreneurs.

Are you a non alcoholic drinks entrepreneur or startup?

If you are a non alcoholic drinks entrepreneur or looking to start a non alcoholic drinks company, here at Distill Ventures we offer support for entrepreneurs who want to create drinks brands of the future. Acting as an accelerator for you and your business we offer a wide range of services based on your needs. You get access to our specialist mentoring programs supporting you in developing and furthering your non alcoholics drinks brand, we have decades of experience working with businesses of all types & sizes as well as a deep understanding of the drinks market enabling us to provide you with the best advice possible. As well as this we arrange for investment and networking opportunities for startups drinks brands. Register your brand here and become a part of our network.

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