Insights & Trends
The New Age of Whisky Influencers
Watch this 60-minute online seminar featuring a panel of whisky influencers – or content creators – as they discuss topics including influencer marketing, the definition of a modern influencer, navigating platform guidelines and algorithms, paid partnerships, and much more.
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How to Build a Community Around Your Brand
Watch this 90-minute digital summit featuring a panel of whisky experts in a frank discussion about the importance of community building in the industry.
How to Build a Whisky Brand
The 90-minute digital session, moderated by whisky expert and journalist Becky Paskin, features a panel of entrepreneurs in a bare-all discussion about what it takes to launch a new brand in today’s whisky landscape.
About the session:
Effective influencers – or content creators as they’re more commonly called – are instrumental in increasing brand awareness and engaging communities following niche topics. They’re able to connect with larger audiences in ways brands struggle to on their own through authentic, engaging content. The world of whisky is no different.
Platforms like TikTok, YouTube and Instagram are popular places for consumers to learn about whisky and discover new brands – the #whisky and #whiskey hashtags have collectively racked up 3.3bn views on TikTok alone.
The demand is there, but are whisky influencers doing an effective job of capturing the attention of a new generation of consumer, and how can brands work with the most successful creators to further their reach?
Voices and thoughts from:
Becky Paskin, OurWhisky founder
Jane Ryan, content creator for Diffords Guide Australia
Jack Beguedou, content creator for Hood Sommelier
Moa Nilsson, content creator for Swedish Whisky Girl
Ilaria Leone, Head of Content and Digital Strategy at Distill Ventures
Transcript to follow.