About the session:
Effective influencers – or content creators as they’re more commonly called – are instrumental in increasing brand awareness and engaging communities following niche topics. They’re able to connect with larger audiences in ways brands struggle to on their own through authentic, engaging content. The world of whisky is no different.
Platforms like TikTok, YouTube and Instagram are popular places for consumers to learn about whisky and discover new brands – the #whisky and #whiskey hashtags have collectively racked up 3.3bn views on TikTok alone.
The demand is there, but are whisky influencers doing an effective job of capturing the attention of a new generation of consumer, and how can brands work with the most successful creators to further their reach?
Voices and thoughts from:
Becky Paskin, OurWhisky founder
Jane Ryan, content creator for Diffords Guide Australia
Jack Beguedou, content creator for Hood Sommelier
Moa Nilsson, content creator for Swedish Whisky Girl
Ilaria Leone, Head of Content and Digital Strategy at Distill Ventures
Transcript to follow.
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