About the session

The global whisky category is growing at lightning speed. Among the existing hoards of heritage brands are a new wave of bright, modern whiskies, each vying for share of shelf and the attention of consumers.

With so much choice on offer, how can you make sure your whisky brand stands out in this exciting yet crowded market? You may have the greatest liquid in the world, but without a strong brand identity your whisky’s potential may be diluted

In this 60-minute seminar we’ll explore how to bring your whisky brand to life so it captures the attention of modern whisky consumers. We’ll discuss why brand identity is so important to get right, and how to reflect your brand’s story and values through every consumer interaction, from the bottle itself to your website, social media and retail presence.

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Voices and thoughts from

Becky Paskin, OurWhisky founder

David Vitale, Founder of Starward Whisky

Claire Vaughan, Co-Founder of Wireworks Whisky

Damola Timeyin, Creative Strategist and Co-Founder of Spearhead Spirits

Neil Ridley, Co-Founder, Cask Strength Creative

Transcript to follow.

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If you’re in the early stages of building your whisky or spirits brand, the Pre-Accelerator could be for you. Designed to supercharge your business and get you ready for the next stage. Apply now.

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