Insights & Trends
The Power of Design - Creative Storytelling for Modern Whisky
Watch this digital seminar where we explore how to bring your whisky brand to life so it captures the attention of modern whisky consumers. Topics include brand identity, story and values through every consumer interaction.
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About the session:
The global whisky category is growing at lightning speed. Among the existing hoards of heritage brands are a new wave of bright, modern whiskies, each vying for share of shelf and the attention of consumers.
With so much choice on offer, how can you make sure your whisky brand stands out in this exciting yet crowded market? You may have the greatest liquid in the world, but without a strong brand identity your whisky’s potential may be diluted
In this 60-minute seminar we’ll explore how to bring your whisky brand to life so it captures the attention of modern whisky consumers. We’ll discuss why brand identity is so important to get right, and how to reflect your brand’s story and values through every consumer interaction, from the bottle itself to your website, social media and retail presence.
Voices and thoughts from:
Becky Paskin, OurWhisky founder
David Vitale, Founder of Starward Whisky
Claire Vaughan, Co-Founder of Wireworks Whisky
Damola Timeyin, Creative Strategist and Co-Founder of Spearhead Spirits
Neil Ridley, Co-Founder, Cask Strength Creative
Transcript to follow.