Insights & Trends
To January & Beyond: Seasonality and the Evolution of the Non-Alc Drinker
Watch this 60-minute panel of Non-Alc experts from the UK & US as they discuss the future role of Dry January and the evolution of consumer drinking trends.
About the session:
Did you know? 82% of Low-and-No buyers also regularly consume alcohol. In fact, they’re typically (83%) alternating between Non-Alc, Low-Alc and alcohol drinks on the same occasion.* As Non-Alc beverages becomes more mainstream and regularly consumed throughout the year, it's important to also understand the changing consumer behaviour driving the purchasing and consumption.
In this Non-Alc seminar, we will we explore exactly that: the future role of Dry January and the evolution of consumer drinking trends.
*IWSR Global No-and-Low Alcohol Strategic Study 2022
Justin Lew - Marketing and Strategy Lead for North America, Distill Ventures