hThe 5 Bricks

1. A GREAT PRODUCT
Your product is the foundation of everything you do – without it, you won’t succeed. Your liquid and pack need to be united into one, single, coherent story with your production & supply chain working in tandem to ensure that you can produce your product in quantity at the right price.
2. BEING INTERESTING
Interesting is what people will talk about. Interesting gets press coverage and travels through social media before sticking in people’s minds. This area is your core proposition and how you live this every day through your marketing plans, social media and communications.


3. SELLING PROFITABLY
A full and complete grasp of your commercials is vital for success in the drinks industry. Core fundamental elements such as COGS, GP & GM, sales drivers, building bottom up sales plans, launching into new markets, building out your own commercial team and working with distributors are all covered. In addition, Distill Ventures has sales solutions that help portfolio companies access important markets in an effective way.
4. BUSINESS BASICS
Bad company management or operations can sink any business quickly. Ensuring basics like cashflow, stakeholder management, logistics and legal requirements never get away from you is fundamental to your success.


5. BEING A GREAT ENTREPRENEUR
Even Roger Federer has a coach. You’re doing something amazing – and that’s going to ask a huge amount from you. You already possess many of the qualities needed to succeed but we believe there’s always room to improve.
The DV Accelerate digital hub
The DV Accelerate digital hub, a proprietary tool for portfolio brands is an incredible wealth of resources that can’t be found anywhere else. From case studies and campaign trackers to briefing documents and interviews with like-minded entrepreneurs; it's made with entrepreneurs in mind and updated with new content regularly.
