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To January & Beyond: Seasonality and the Evolution of the Non-Alc Drinker

Watch this 60-minute panel of Non-Alc experts from the UK & US as they discuss the future role of Dry January and the evolution of consumer drinking trends.

ABOUT THE SESSION

About the session

Did you know? 82% of Low-and-No buyers also regularly consume alcohol. In fact, they’re typically (83%) alternating between Non-Alc, Low-Alc and alcohol drinks on the same occasion.* As Non-Alc beverages becomes more mainstream and regularly consumed throughout the year, it's important to also understand the changing consumer behaviour driving the purchasing and consumption.

In this Non-Alc seminar, we will we explore exactly that: the future role of Dry January and the evolution of consumer drinking trends.

*IWSR Global No-and-Low Alcohol Strategic Study 2022

Speakers

Justin Lew - Marketing and Strategy Lead for North America, Distill Ventures

Ellie Webb, Founder of Caleno Drinks

Laura Willoughby MBE, Co-Founder of Club Soda

Nick Bodkins, Founder of Boisson