Route-To-Market Strategies For Beverage Brands: NYC Panel Revisited
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The highly-anticipated panel discussion from the Quarterly Series, in collaboration with Distill Ventures, Diageo and Food 'n' Bev Connect.
Watch this 60-minute panel of Non-Alc experts from the UK & US as they discuss the future role of Dry January and the evolution of consumer drinking trends.
ABOUT THE SESSION
About the session
Did you know? 82% of Low-and-No buyers also regularly consume alcohol. In fact, they’re typically (83%) alternating between Non-Alc, Low-Alc and alcohol drinks on the same occasion.* As Non-Alc beverages becomes more mainstream and regularly consumed throughout the year, it's important to also understand the changing consumer behaviour driving the purchasing and consumption.
In this Non-Alc seminar, we will we explore exactly that: the future role of Dry January and the evolution of consumer drinking trends.
*IWSR Global No-and-Low Alcohol Strategic Study 2022
Speakers
Justin Lew - Marketing and Strategy Lead for North America, Distill Ventures
Ellie Webb, Founder of Caleno Drinks
Laura Willoughby MBE, Co-Founder of Club Soda
Nick Bodkins, Founder of Boisson
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