Marketing Beyond Dry January with Derek Brown
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Watch back the live panel discussion with Derek Brown on year-round marketing strategies for No & Low Alcoholic Drinks
Non-Alcoholic by the Numbers will be a data-driven seminar exploring the non-alcoholic sector, blending insights from national data sources and exclusive metrics gathered from leading websites, email campaigns, and industry reports.
DATE & TIME:
October 29, 2024
ABOUT THE SESSION
Whether you're a bar owner, retailer, or buyer, this seminar will equip you with the knowledge and tools to make informed decisions in the fast-growing non-alcoholic market.
Join us for a comprehensive analysis of this rapidly growing segment, featuring expert panelists:
- Victoria Watters (Co-Founder, Dry Atlas): Tory will discuss the digital landscape for non-alcoholic drinks and share insights from Dry Atlas’ proprietary data on buyer preferences and purchasing patterns in the non-alcoholic space.
- Erica Duecy (Founder, The Business of Drinks Podcast): With a focus on Gen Z, Erica will explore the developing statistics around this generation's consumption of non-alcoholic (NA) beverages. She’ll share her analysis on how this influential demographic is driving demand for alcohol-free options and reshaping the hospitality industry.
- Jose Diaz (Founder, Mock the Toast): Jose is a trailblazer in the non-alcoholic cocktail scene. He will share insights from his platform, Mock the Toast, which highlights the latest trends in alcohol-free beverages. Jose will discuss how consumer demand is driving innovation in product offerings and the role that social media and community engagement play in promoting the NA movement.
Key topics covered will include:
- Market Growth & Trends: A deep dive into national data and proprietary insights on the rise of non-alcoholic drinks, including year-over-year growth rates and consumer adoption.
- Effective Procurement Strategies: An exploration of sourcing non-alcoholic products, including the pros and cons of working with traditional distributors, online wholesalers, and direct sourcing from producers.
- Consumer Insights: Understanding your target audience—who’s drinking non-alcoholic beverages, with a special focus on Gen Z, and how to meet their needs.
- Data-Driven Commercial Strategy: How to use data insights to shape your non-alcoholic beverage strategy and drive business growth.
- Innovation & Community: How platforms like Dry Atlas and Mock the Toast are harnessing social media, community engagement, and digital tools to drive awareness, foster support, and build a network of non-alcoholic enthusiasts and consumers.
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