Route-To-Market Strategies For Beverage Brands: NYC Panel Revisited
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The highly-anticipated panel discussion from the Quarterly Series, in collaboration with Distill Ventures, Diageo and Food 'n' Bev Connect.
Non-Alcoholic by the Numbers will be a data-driven seminar exploring the non-alcoholic sector, blending insights from national data sources and exclusive metrics gathered from leading websites, email campaigns, and industry reports.
DATE & TIME:
October 29, 2024 12:00
ABOUT THE SESSION
Whether you're a bar owner, retailer, or buyer, this seminar will equip you with the knowledge and tools to make informed decisions in the fast-growing non-alcoholic market.
Join us for a comprehensive analysis of this rapidly growing segment, featuring expert panelists:
- Victoria Watters (Co-Founder, Dry Atlas): Victoria will discuss the digital landscape for non-alcoholic drinks and share insights from Dry Atlas’ proprietary data on buyer preferences and purchasing patterns in the non-alcoholic space.
- Erica Duecy (Founder, The Business of Drinks Podcast): With a focus on Gen Z, Erica will explore the developing statistics around this generation's consumption of non-alcoholic (NA) beverages. She’ll share her analysis on how this influential demographic is driving demand for alcohol-free options and reshaping the hospitality industry.
- Brandy Rand (Founder, Thirstwell): A leading authority on global beverage trends, Brandy will dive into key market data, offering insights into the growth of non-alcoholic beverages and consumer behaviors shaping the industry.
Key topics covered will include:
- Market Growth & Trends: A deep dive into national data and proprietary insights on the rise of non-alcoholic drinks, including year-over-year growth rates and consumer adoption.
- Effective Procurement Strategies: An exploration of sourcing non-alcoholic products, including the pros and cons of working with traditional distributors, online wholesalers, and direct sourcing from producers.
- Consumer Insights: Understanding your target audience—who’s drinking non-alcoholic beverages, with a special focus on Gen Z, and how to meet their needs.
- Data-Driven Commercial Strategy: How to use data insights to shape your non-alcoholic beverage strategy and drive business growth.
- Innovation & Community: How platforms like Dry Atlas and Mock the Toast are harnessing social media, community engagement, and digital tools to drive awareness, foster support, and build a network of non-alcoholic enthusiasts and consumers.
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